Questions were asked about my gender, age, skincare routine, and goal for skincare. I jumped on Lumin’s website and took the two minute quiz to determine my skin type. So, when I heard about Lumin, I was excited to try it out. We often ask ourselves a simple question: would we buy the product for ourselves and recommend it to our family and friends? This review is medically reviewed and thoroughly vetted by Tom West, our in-house men’s grooming and wellness expert and product tester himself! How we tested LuminĪ subscription box based on skincare every month? Sign me up! Anything to do with self care and I’ll be at the front of the line. We evaluate men’s grooming products based on their quality, effectiveness and customer support. Our goal is to find the best brands who care about your well-being and help people live better lives. Our team has spent over 15 hours extensively testing and researching the best wellness products, including Lumin. This should give you some indication of how effective the products are! Why you should trust us? Lumin’s current customer base stands at several hundred thousand users from all over the world, and they got to this number in just over a year! ![]() This sibling-sharing experience sparked a flame and the idea for creating Lumin was born.īoth Hong and Gani tested the products they created to see how effective they were and this testing really worked as the company gained popularity very quickly. He then turned to his sister for help who shared her own skincare routine, which featured products from their native South Korea. Richard Hong struggled with acne throughout his youth and struggled to find anything that was suitable for helping to treat it, finding that most products were focused more on sales than results. The company was founded in 2018 by Richard Hong and Darwish Gani and, for Hong, it was born from a place of experience. It was submitted 8 months ago.Before we start exploring some of their products in more detail, let’s take a moment to look at what Lumin actually is.īased in Los Angeles, California, Lumin is a skincare startup brand with one very simple mission – making it easier for men to take care of their skin. This Film medium campaign is related to the Beauty industry and contains 4 media assets. It was created for the brand: Lumin Skincare for Men, by ad agency: Good Conduct. This professional campaign titled 'Mansplain to Men' was published in United States in February, 2022. The central character in the spots is a humorous skincare guide who busts in on men in their homes to question their stubborn views and beliefs and suggests they try Lumin’s products. Or, if they do wash up, they figure a bar of soap will do just fine. They brush their teeth, eat healthy, meditate, and work out to look and feel better yet neglect to incorporate a skincare regimen into their routine. Modern men prioritize their mental and physical well-being but ignore one of their most prominent features-their face. The shop won the assignment after a credentials pitch last July and is handling brand strategy and production along with creative duties. ![]() This is Lumin’s first brand-awareness advertising campaign, and Good Conduct is the company’s first B2C creative agency. ![]() Mansplained for men.” will break next month on TV, CTV, and in digital and social media.
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